Meanwhile in China the same competition in the supply

Meanwhile, in China, the same competition in the supply chain very intense, retail gross

margin was very low, discount stores is very limited room for substantial discounts. In

addition, subject to discount the lack of management skills and professional constraints,

discount performance is difficult to win a single shop has a This is a great market in

China, capacity. China's current consumption level is low, there is great market demand;

Chinese medium and small cities and counties There are many supermarkets and hypermarkets

Youyu its cost position constraints, 1:00's hard, despite the rapid development momentum in

recent convenience store, but because of the speed limit, China is still a huge discount

living room.In addition, many Chinese small and medium food processing enterprises,

enterprise development to receive discount stores own brand processing and manufacturing

enterprises, private brand development in a large space. Moreover, Chinese food resources

are relatively abundant, there is development of its own brand of cheap labor. From this

perspective, China has the discount a prerequisite for development.from discount stores

target market segmentation view, cut out the discount stores are part of the brand consumer

advocates and economical constraints of the consumer, this part of the consumer market

reality in China is difficult to be met, no doubt fill in the blanks for the discount

reserved space.